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Current
Projects
Mission: To create a signature fragrance that captures the passionate essence of the Só Dança brand and the ethereal art of Ballet.
Só Danca is an industry leader of dancewear, shoes and accessories. This was their first launch of a fragrance collection which begins with an EDP. Their target is both the dedicated and passionate dancer that will go on to further their dance career as well as the everyday girl that takes lessons for just recreation and activity. The scent is intended to evoke the emotions of dance. It begs the question; “What does dance smell like?.
Benchmark perfume notes used in development.
Mission: To develop a complimentary fragrance for the luxury bathroom accessory company Mike + Ally.
Mike + Ally was seeking to expand their
collection beyond their signature ornate bath accessories. Their distribution was primarily bath and linen boutiques and a linen scent was a natural brand extension.
White Tea/Fig, Twilight Lavender and Fresh, Linen Cotton were among the scents created.
First version of box design and bottle for Só Danca based on brand assets.
Final version of 100ml cylindrical shape bottle with round shiny aluminum cap. Full color printed 18 pt. box with matte finish. White stock corrugated inside liner.
POP rack designed to carry 32 metallic linen mists.